NuvoSport: Mahindra launching New SUV

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today revealed the name of its new SUV as ‘NuvoSport’. To be launched in the 1st week of April 2016, the company also unveiled the images of the NuvoSport.

Based on the same new generation platform as the Scorpio, NuvoSport is an SUV with bold and aggressive styling. The NuvoSport derives its name from its sporty styling and its innate ability to enable an active lifestyle. The SUV is targeted at those who lead an active, outdoorsy lifestyle and have a bucket list of experiences to tick off regularly during their lifetime.

Speaking on the brand name and images reveal, Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. said, “Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being a customer centric organization we identified a need gap in the market and designed the NuvoSport to meet the needs of those customers who lead an active lifestyle and are looking for a sporty and fun to drive SUV. I am sure that with the addition of the NuvoSport, we will further consolidate our leadership in the SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from 4.5 lacs to 25 lacs.”

The NuvoSport has been designed and developed in-house by the Mahindra design team, while the research and development of the vehicle has been carried out at the world class Mahindra Research Valley (MRV) in Chennai. The research and development activities for the NuvoSport were planned with high standards of quality, and accessible technology while ensuring that it met highest standards of safety and emission norms.