TOKYO–(BUSINESS WIRE)–Proterial, Ltd. hereby announces that the Company’s trade name was changed from Hitachi Metals, Ltd. on January 4, 2023.
1. New trade name
Proterial, Ltd.
2. Thinking behind our company name
“Proterial” reflects the essence of our corporate philosophy, which consists of three elements: Mission: “Make the best quality available to everyone;” Vision: “Leading sustainability by high performance;” and Values: “Unfaltering integrity” and “United by respect.” It combines “pro-” with the word “material.”
“Pro-” represents our “three pros”:
Professional — work that exceeds expectations
Progressive — a spirit that keeps challenging
Proactive —an enterprising attitude
“Material” refers to the high-performance materials that our original technologies produce and which underpinned by the three pros. With our focus on solving customer issues and bringing new levels of value, we promise to contribute to the realization of a sustainable society through the products and services that embody our philosophy.
Contacts
Akio Minami
Corporate Communications Dept.
Proterial, Ltd.
hmcc.sa@proterial.com
Key takeaways:Ben Duckett scored 105 for England against Pakistan in an ODI played in the…
Key takeaways:Jintimani Kalita is a 22-year-old all-rounder who made her ODI debut for India Women…
Key takeaways:Joe Root became the first England batter in cricket history to reach 8,000 One…
Key takeaways:India Women beat Zimbabwe Women by 92 runs in the third T20I, completing a…
Key takeaways:England, captained by Harry Brook, is seeking its first victory in the 2026 ODI…
Key takeaways:The Zimbabwe Women Tour of India 2026 includes the 1st T20I match scheduled for…