Rahul Singh, MC Willard Brown Director of Marketing and Digital, Hands Over Record Business of Over 50 Marketing Accounts to His Successor

With close to 5 years of service at MC Willard Brown, Rahul Singh hands over the multi-million dollar business to his successor. Rahul passes on a legacy of brands built from day one of operation since the Hong Kong-based Business Consulting and Marketing Consulting came to India. With a diverse portfolio and multi-layer revenue stream, Rahul Singh's departure has been a planned move for about 6 months in the making.

Mumbai, India, June 17, 2020 --( CEO and Co-Founder of MC Willard Brown says, "Rahul Singh has added immense value for our business in India, UAE and South East Asia. He has been a partner in the success story of MC Willard Brown since its inception. As part of the pilot team, he has co-created the culture in the organisation. Rahul is a resilient leader with a pragmatic approach. Our conversation has never been limited to marketing or its byproducts. I wish Rahul success in all his endeavors."

Rahul Singh Thakur from MC Willard Brown is rated among the Top 100 most Influential Global Marketing Leaders of 2018 & 2019 by World Marketing Congress and CMO Asia. A marketing professional with over 15 years of work experience in BtoC, BtoB & BtoG marketing practice within the Brand Marketing, Digital Marketing and Analytics space.

Rahul has worked with over 112 brands to date in various capacities. He has helped prominent brands like Airbus Industries, Spice Jet, Emirates, Cathay Pacific Airlines, Qatar Airways, Mercedes-Benz, Nissan, Mitsubishi Motors, JSW Steel, DLF, Emaar properties - Burj Khalifa project, Emaar Retail & Malls - Dubai Mall project, Emaar Hospitality - The Address Hotels & Resorts project. In the technology sector, Rahul has worked with Samsung and Mastercard. In the retail segment, he has worked with some top names like Al Tayer, Bin Hendi and Chaloubh retail leading brands like standalone boutiques for fashion houses such as Carolina Herrera, Céline, Lacoste, Lanvin, Marc Jacobs, Tory Burch, Chaumet among other brands to launch products in global and micro markets in India and UAE.

An inspirational leader and excellent motivator who excels in establishing new organizational structures for a creative environment. Driving innovation as the key to competitive differentiation. Extensive commercial experience from inception/idea generation to market roll out/commercialization.

Providing offline, online and integrated marketing solutions for intrinsic and extrinsic types of sales cycles in Asia Pacific; a broad experience in branding and product launch campaigns for various companies.

Demonstrated successes in delivering unparalleled customer experience and market penetration through strong leadership orientation, cultural adaptability, and innovative marketing strategies.

Actively managing P&L responsibility of over 50 accounts with a total budget size of over $100 Million. Improved overall run rate by 15.75 percent and EBITDA from 32% to 44%. Brought a reduction of 18% for clients and raise in leads base from 24000 to 36340 by implementing greater optimization of campaigns and performance marketing spends. Integrated quarterly marketing budget control of over 100 clients amounting to over 1500 million dollars P.A. Controls an annual events and activation budget in excess of USD 2500 Million.

Rahul holds a Bachelor's Degree In Business with Communication Strategy & English Honours with a Summa Cum Laude and a MBA in Marketing & Finance where he graduated in top 1% of his class also with a Summa Cum Laude. Rahul is a fitness enthusiast. In his free time, he enjoys listening to non-fiction audio books and podcasts.

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