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Reliance Jio to ‘soft launch’ 4G services in Dec 2015

Reliance JioReliance Jio will announce the launch of its 4G services in India by the end of this month, but it will take a few more days after that for the operator’s SIM cards to be available in stores, according to company sources.

“We’ve been told that there will be a press conference on 28th, announcing the services,” said an employee.

“However,” he added, “the distributors (for SIM cards) have not yet been appointed.” As a result, said the employee, the public is likely to get connections only in January.

“It is supposed to be only a ‘soft launch’ this month,” he added.

Reliance Jio is already seeing high demand from customers, partly because its network is now available in most urban parts of the country.

As a result, the company’s distribution system will be under heavy pressure to sell its SIM cards, even if it does only a ‘soft launch’ in December.

Meanwhile, over the last few days, job postings for working with agents and distributors of Reliance Jio are turning up, including this one, indicating that the distribution network is being set up as we speak.

Reliance's retail business, the largest in India, will expand to more than 900 cities by next year from 200 cities now, Ambani said.

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