Revolutionising the future of healthcare with Pulse by Prudential, an all-in-one AI-powered mobile app

Empowering people to take control of their personal health and wellbeing anytime, anywhere


In photo, from left to right: PruBSN Acting Chief
Executive Officer Wan Saifulrizal Wan Ismail, Prudential Services Asia Chief
Officer for Ecosystem Implementation Wong Eng Teng, Prudential Group Chief
Digital Officer Al-Noor Ramji, Prudential Chief Executive Mike Wells, Malaysia
Health Minister Datuk Seri Dr. Hj. Dzulkefly Ahmad, Prudential Corporation Asia
Chief Executive Nic Nicandrou, Prudential Corporation Asia Chief Executive for
Insurance Lilian Ng and Prudential Malaysia CEO Gan Leong Hin.

Pulse by Prudential was officially launched today in Malaysia
by Datuk Seri Dr. Hj. Dzulkefly Ahmad, Minister of Health and Mike Wells, Group
Chief Executive of Prudential plc.

Mike Wells, Group Chief Executive of Prudential plc

Using AI-powered self-help tools and real-time information,
Pulse serves as a 24/7 partner to users, empowering them to take control of
their personal health and wellbeing anytime, anywhere.


Pulse by Prudential serves as a 24/7 partner to users,
empowering them to take control of their personal health and wellbeing anytime,

OutReach - 8 August 2019 - Prudential Corporation
Asia ("Prudential") announces the launch of Pulse by Prudential , an all-in-one digital
app and first-of-its-kind in the region to offer holistic health management to
consumers. Using Artificial Intelligence (AI)-powered
self-help tools and real-time information, Pulse serves as a 24/7 partner to
users, empowering them to take control of their personal health and wellbeing
anytime, anywhere.

The app was officially
unveiled in Kuala Lumpur, Malaysia, today by Datuk Seri Dr. Hj. Dzulkefly
Ahmad, Malaysia's Minister of Health and Mike Wells, Group Chief Executive of
Prudential plc.

at the launch, Dr. Dzulkefly, said,
"Digital technology is revolutionising healthcare delivery and experience.
Worldwide, we are seeing how digital tools are leading to better, faster and
more accessible healthcare for people. In this respect, I am very pleased that
corporate citizens such as Prudential have come forward to support the
government in our efforts to transform national healthcare with the launch of a
ground-breaking digital tool such as Pulse.

is a great example of how the public and private sector can work together to
help empower people to be more proactive, preventive and promotive in their
approach to healthcare. With instant, reliable and relevant health information
at their fingertips, people will be able to make more informed decisions when
it comes to managing their own health, particularly in the care of
non-communicable diseases."

Today, Asians are facing the burden of rising healthcare costs and a
growing incidence of non-communicable diseases, such as heart disease, cancer
and diabetes. Healthcare consumption in the region is around US$1 trillion a
year, with estimates putting Asia's healthcare protection gap at US$1.8
trillion and Malaysia's at US$47 billion [1] .

Mike Wells said, "For more than 95
years, Prudential has been committed to enhancing the wellbeing of individuals
and families across Asia. We are delighted to be launching Pulse , an innovative, region-wide digital health
platform, here in Malaysia today and soon after in 10 other markets in the

"Pulse marks a step
change in health
management in Asia by making healthcare more inclusive and accessible . By supporting users
in every step of their health and wellness journey , Prudential is going beyond its core business of providing protection and playing a greater
role in helping people prevent and postpone the onset of diseases."

With a holistic approach in supporting the three stages in a person's
health journey -- Prevent, Postpone,
-- Pulse takes healthcare to a new level of engagement with
consumers. The goal is to seamlessly integrate personal health checks and
management into everyday life by providing users with mobile tools and
real-time information that they can access wherever they are, round the clock.

Users of Pulse can enjoy innovative offerings
from global and local providers of health services. These include UK-based
Babylon (symptom checker and health assessment) and Tictrac (personal wellness
services) and Malaysia-based DoctorOnCall (online consultation) and AIME
(dengue outbreak predictor).
[2] All these
partners leverage cutting-edge technology to offer complementary services,
strengthening Pulse's position as a wide-ranging platform to meet growing healthcare

Pulse's AI-powered engine continuously
improves its ability to help customers lead healthier and improved lives.
Learning from the data it receives and the user interactions with all partners
and services,
the aim is to ensure that the customer experience not only evolves, it becomes life

Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "As a
leading life insurer and asset manager in Asia, Prudential is committed to helping
customers protect their health and grow their wealth. We see digital technology
as key to delivering on our promise. With Pulse, we are combining the
convenience and reach of mobile apps with the latest in technology, allowing us
to engage with people better and helping them fulfil their life goals."

"Digital technology will also enhance the face-to-face experience which
has been the bedrock of our business. Pulse will not only complement, but also elevate
the human interaction and excellent service that our 600,000 plus agents and
financial consultants provide across the region."

Pulse is an
evolving platform where Prudential will be adding new
partners, tools and value-added services in phases. The app
can be downloaded for free by all users on iOS and Android, now in Malaysia and soon after in 10 other markets in
Asia .

For more
information, visit .


The key features and partners of Pulse in Malaysia are:

Symptom Checker powered by Babylon

chat-based service that analyses users' initial inputs and asks them a series
of questions. Based on their interaction, it will guide them to the most
appropriate form of healthcare service based on their medical symptoms and
offers further information about possible causes where available.

Healthcheck powered by Babylon

A general wellbeing
and information service that aims to educate users about their body and how
they can lead a healthy lifestyle. It consists of a health assessment
questionnaire, which is intended to assess their overall health status in terms
of lifestyle, mental health, organ health and future disease risk, as well as a
'Digital Twin' which presents this information in an engaging and interactive

Pulse is the first app that offers access to Babylon's AI-powered
healthcare tools across Asia.

Personalised Wellness Services powered by Tictrac

Combines a user's lifestyle
signals from their apps and wearables with contextual information about their
surroundings, guiding them to achieve their health objectives, such as
preventing diabetes or reducing stress levels, by establishing good nutritional
and fitness habits or instilling behaviours that are beneficial for their

Online Consultation powered by DoctorOnCall (DOC)

users to schedule an online video/audio call anywhere with a board-certified
doctor who has a valid Malaysian Medical Council (MMC) and Annual Practicing
Certificate (APC) License. The doctor will conclude a diagnosis and recommend
the appropriate treatment (whenever applicable).

Dengue Outbreak Predictor powered by AIME

A dengue outbreak prediction platform that uses big data and AI to predict whether a location will be
hit by an outbreak three months before it happens. It also
indicates the current trend of dengue cases and outbreaks as reported by the
authorities. Users will be alerted and encouraged to avoid high risk areas and stay
indoors when mosquitoes are most active, while taking other preventive actions
to break the mosquito breeding cycle; ultimately protecting and preventing them
from contracting the disease.

Swiss Re
Institute. Asia's Health Protection Gap: Insights for Building Greater
Resilience, 2018.  

[2] Please refer to the
Notes to Editors section on page 3 for details on Pulse's features and


Pulse by
Prudential is a digital health app and the first of its kind in the region to
offer holistic health management to consumers. Using AI-powered self-help tools
and real-time information, the app serves as a 24/7 health and wellness partner
to users, helping them prevent, postpone, and protect against the onset of
Pulse is part of Prudential's region-wide strategy
to provide affordable and accessible healthcare to everyone across Asia by
leveraging digital technologies and best-in-class partnerships.

Pulse by Prudential was first introduced in Malaysia in March 2019 and
will be available in 11 markets across the region, supported by a growing suite
of regional and local service providers such as Babylon Health (symptom checker
and health assessment), Tictrac (personalised wellness services), DoctorOnCall
(online consultation) and AIME (dengue outbreak predictor).

The Pulse mobile app can be
downloaded for free from Apple and Google Play stores.

Pulse is owned and operated by
Prudential Services Asia Sdn Bhd, a subsidiary of Prudential plc. Existing
services, including medical and health services on the Pulse app are provided
by third-party partners, and not Prudential.


Corporation Asia is a business unit of Prudential plc (United Kingdom),
comprising its life insurance operations in Asia, and its asset management
business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is
a leading life insurer in Asia with operations in 12 markets, covering
Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines,
Singapore, Taiwan, Thailand and Vietnam. Prudential has a well-established
multi-channel distribution platform providing a comprehensive range of savings,
investment and protection products to meet the diverse needs of Asian families.

Investments manages investments across Asia on behalf of a wide range of retail
and institutional investors. It is one of the region's largest asset managers,
with a presence in 11 major Asian markets plus distribution offices in the US
and Europe. It has £151 billion (US$193 billion) in assets under management (as
at 31 December 2018), managing funds across a range of asset classes including
equities and fixed income.

For more
information, please visit:

Prudential plc is incorporated in England and Wales,
and its affiliated companies constitute one of the world's leading financial
services groups. It provides insurance and financial services through its
subsidiaries and affiliates throughout the world. It has been in existence for
170 years and has £657 billion in assets under management (as at 31 December
2018). Prudential plc is not affiliated in any manner with Prudential
Financial, Inc, a company whose principal place of business is in the United
States of America.

Prudential plc is listed on the stock exchanges of
London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG)
and New York (PUK.N).

For more information, please visit

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