TOKYO, JAPAN – Media OutReach – 20 July 2023 – This World PITERAâ„¢ Month, global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition “SK-II SECRET KEY HOUSE” to unlock its best-kept secrets behind PITERAâ„¢, the Secret Key to Crystal Clear Skin*.
For decades, SK-II iconic and exclusive skincare ingredient PITERAâ„¢ has transformed the skin of millions of women, including some of the world’s most renowned ones. It has empowered women to choose their skin destinies. Yet, after many years, PITERAâ„¢ remains elusive to many. Until now.
Following last year’s global-scale, one-day celebration of PITERAâ„¢ at ‘World PITERAâ„¢ Day’ in Tokyo, Japan, SK-II is taking things to a whole new level by launching “SK-II SECRET KEY HOUSE” exhibition as part of its World PITERAâ„¢ Month, a month-long transformational journey powered by PITERAâ„¢,The Secret Key to Crystal Clear Skin*.
Located in STANDBY, BA-TSU ART GALLERY in Tokyo, the ‘SK-II SECRET KEY HOUSE’ will hold ten of SK-II’s best-kept secrets which visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERAâ„¢.
The SK-II SECRET KEY HOUSE will be joined by some of the world’s biggest names in beauty, featuring exclusive appearances from SK-II’s global celebrity ambassadors including Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei, MINA of global girl group TWICE and Chinese actress Qiu Tian.
“I am looking forward to unlocking new secrets about SK-II and PITERAâ„¢ at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don’t know about,” said Haruka Ayase,“I’m always excited to discover more about PITERAâ„¢ and how it can transform skin to Crystal Clear.”
“I’m particularly eager about joining the SK-II SECRET KEY HOUSE because it marks the first time that I’ll be meeting and interacting with PITERAâ„¢ fans in-person as SK-II’s ambassador,”said MINA. “I can’t wait to share the story of my transformational skin journey – I might even include more secrets of my own!”
“PITERAâ„¢ has remained unchanged for over 40 years. Yet, its miracles on skin continue to unfold and its secrets are endless. For the first time in SK-II’s history, we will be handing our consumers the keys to unlock the biggest, most closely guarded secrets behind SK-II and our iconic PITERAâ„¢,” shared Sue Kyung Lee, CEO, Global SK-II. “We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERAâ„¢, The Secret Key.”
The SK-II SECRET KEY HOUSE will be open to the public for 2 days only on July 29th and July 30th 2023 with limited access.
SK-II SECRET KEY HOUSE:
Saturday July 29th and Sunday July 30th
11:00am to 10:00pm
5-chÅme-11-5 JingÅ«mae, Shibuya City, Tokyo 150-0001, Japan
*With regular use
Hashtag: #SKII
The issuer is solely responsible for the content of this announcement.
For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II’s iconic ingredient PITERAâ„¢, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERAâ„¢ has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. For the latest news and in-depth information, please visit
About PITERAâ„¢
Iconic and exclusive to SK-II, PITERAâ„¢ is a naturally derived “miracle” skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERAâ„¢ harnesses the vital force of nature and is one that can’t be achieved artificially or synthetically. PITERAâ„¢ resembles skin’s Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply into your skin delivering all goodness.
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