In this way, HR departments will have access to a smarter, more comprehensive approach to the entire employer branding process. Additional functionality will include viewing and responding to comments on posts and ads, managing spam and other unwanted content, and boosting existing posts to reach more candidates.
Because boosting employer brand awareness depends in large part on a company’s ability to produce and distribute a consistent stream of HR-related social content, SmartDreamers Social acts as a value-additive complement to the company’s existing recruitment marketing automation functionality.
Now, SmartDreamers users will be able to manage their recruitment advertising right alongside their organic social media content - making it easier than ever for businesses to effectively target and engage top talent in an increasingly competitive marketplace. With just a few clicks, recruiters and hiring managers can now track their earned engagements, select high-performing posts to boost, analyze social audience makeups to better target ads, actually place those ads, and engage with a host of other automated workflows that effectively integrate their paid and organic social media recruitment activities.
“In traditional marketing, it’s not uncommon to see users managing all of their social media needs from one centralized location,” said SmartDreamers CEO and founder Adrian Cernat. “But with many people in the talent acquisition industry now managing career-centric social media accounts on numerous platforms (in addition to traditional corporate accounts), it doesn’t really make sense for your recruitment advertising to be managed in a separate silo from your recruitment-focused social media content. With SmartDreamers Social, we give HR users the ability to integrate social media seamlessly into their recruitment ecosystem. For employer brand specialists, this means closer connectivity and more synergy between these two activities than ever before.”
Founded in Bucharest in 2014, SmartDreamers has spent the past several years helping small startups and enterprise companies alike to turn talent acquisition into a competitive advantage. By offering a recruitment marketing automation platform that centralizes and streamlines employer branding activities like targeting social media ads and tracking click rates, SmartDreamers helps businesses to build employer brand gravity and establish themselves as employers of choice within their respective fields. This new product feature rounds out an already robust suite of AI and RPA (robotic process automation) powered workflows designed to help recruiters attract, engage, and convert passive and active job seekers alike.
Damian Samoila, PR Manager