Leading Facebook partner makes acquisition to fuel cross-channel expansion to now include Google ecosystem
HELSINKI & LONDON–(BUSINESS WIRE)–Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Continuing its strong growth trajectory, the acquisition advances Smartly.io�s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem.
With the acquisition, Smartly.ios SaaS solution for social advertising will now be augmented by Ad-Lib.ios enterprise suite of creative tools for YouTube, DV360 and Google Ads campaigns. The industry is seeing a growing demand for solutions that bring creative and media closer together across all channels.
The past two years have proven that creative technology has become the most important lever for driving digital advertising performance, said Kristo Ovaska, CEO and co-founder, Smartly.io. Ad-Lib.io is a clear leader in the creative space by innovating on the mission-critical dimensions of workflow, automation, brand governance, personalization and insight. Their knowledge of the Google stack is unmatched in the industry and combining that with Smartly.ios deep understanding of Facebook and the social stack across creative, media and data allows us to now serve customers across all major digital channels.
Ad-Lib.io is a Google Certified Creative partner and currently works with 10 of the top 30 global advertisers. Smartly.io partners with all major social media platforms, including Facebook, Instagram, Pinterest, Snapchat and TikTok and works with more than 700 major advertisers globally.
“Smartly.io is the preeminent leader in delivering creative and media effectiveness for social, said Oli Marlow-Thomas, founder and president, Ad-Lib.io. With brand marketers and agencies increasingly uniting their social and programmatic teams into integrated digital creative and media investment teams, this is a natural next step for both companies.
Ad-Lib.io CEO, Adit Abhyankar, added, These teams are currently using multiple technologies or software partners, but going forward they won’t have to. The Smartly.io and Ad-Lib.io solution will provide the connective tissue to maximize creative effectiveness, media buying and creative intelligence.”
Smartly.io & Ad-Lib.io customers are excited about the benefits of this combination:
Over the coming months, the Smartly.io and Ad-Lib.io teams will continue to build a robust stack of creative digital optimization tools to help advertisers gain unparalleled relevance and reach in the constantly changing digital advertising landscape.
About Ad-Lib.io
Ad-Lib.io provides the leading next-generation creative optimization platform for marketers at the worlds largest brands. We connect creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-Lib.ios customers which include 10 of the top 30 global brands.
About Smartly.io
Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity and is a leading Facebook marketing partner. We combine creative technology, ad buying automation and data with outstanding customer service to help some 700+ brands scale their resultson Facebook, Instagram, Pinterest, Snapchat and TikTok. We are a fast-growing community of more than 650 Smartlies with 17 offices around the world, managing over $3B in annual ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.
Contacts
Dina Magdovitz
PAN Communications
Smartly.io@pancomm.com
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