HONG KONG,
CHINA - Media OutReach - 20 September
2018 - Southco Asia launched a global brand
refresh initiative designed to provide our customers and the markets we serve
with a more unified and compelling experience when interacting with our
company. With this initiative, we are continuing to build on the strong
foundation of the Southco brand, and making an investment in Southco's future
growth and development as the global leader in engineered access solutions.

At Southco, we specialize in
creating first impressions that last, with each of us playing a key role in
supporting our customer centric culture. While we create these impressions each
day with our products, our service and our quality, these impressions reach our
customers in a number of other formats. From our marketing materials to our
company signage and website, the manner in which we
present ourselves has a significant impact on how the Southco brand is
perceived throughout the world.

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As a global business, it is
important that our customers have a consistent and meaningful experience with
the Southco brand regardless of their geographic location. Our purpose -- to
create first impressions that last -- creates a common point of reference for
our global team when communicating Southco's mission & vision and core
values. Going forward, we will apply that same principle to Southco's
supporting brand elements to achieve a consistent brand message and appearance.

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While the company logo itself
remains intact, the graphical elements of our brand identity have been
refreshed to represent Southco's reputation as a premium quality provider of
engineered access solutions. With over 70 years of experience, Southco designs
and manufactures the largest portfolio of access products in our respective
industry. The clean lines of our products are reflected in our updated visual
design scheme, which features a refined color palette and crisp, modern
elements designed to inspire sustained confidence in our brand.

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Since 1945, Southco has helped the world's most
recognized brands create value for their customers with innovative access
solutions designed to enhance the touch points of their products. Today,
Southco continues to deliver on that legacy with our strong portfolio of core
products and innovative new technologies. Southco's refreshed branding reflects
the evolution of the company, as well as our commitment to providing premium
quality solutions, engineering excellence, and world class service and support.

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"This is an exciting time for Southco," said
Thomas Mehler, President, Southco, Inc. "Creating a premium customer experience
is at the heart of everything that we do, and we are constantly evolving to
better meet the needs of our customers. Our brand refresh initiative reflects
who we are today, our capabilities as an access solutions provider and leader
in engineering technology and manufacturing, and our vision for the future."

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About
Southco

Southco, Inc. is the leading
global designer and manufacturer of engineered access solutions. From quality
and performance to aesthetics and ergonomics, we understand that first
impressions are lasting impressions in product design. For over 70 years, Southco
has helped the world's most recognized brands create value for their customers
with innovative access solutions designed to enhance the touch points of their
products in transportation and industrial applications, medical equipment, data
centers and more. With unrivalled engineering resources, innovative products
and a dedicated global team, Southco delivers the broadest portfolio of premium
access solutions available to equipment designers throughout the world.