News

Spectacular “Digital Diorama” Ultra High Definition LED Screen debuts at MTR Hong Kong Station

Inaugural
advertiser "Samsung
Galaxy
Note9" promotion campaign 
presents
unprecedented visual impact and 
innovative
real-time interactive experience for passengers

 

HONG KONG, CHINA
- Media OutReach -
25 October 2018 - JCDecaux Transport proudly announced a breakthrough in the digital
format of MTR advertising - Digital
Diorama
. Located in MTR Hong Kong Station, the Digital Diorama is comprised
of a 4K Ultra High Definition (UHD) LED Screen, a connected 55" Touch Panel,
and the Poster-on-Wall Extension.  In
addition to playing 4K video ads, Digital Diorama's UHD
screen
broadcasts real-time weather conditions and related dynamic information at
different times of the day, as well as offering instant interactions with
passengers through multiple innovative functions of the
screen
and Touch Panel.



30m2 UHD LED screen and the 55" Touch Panel.  

 

Samsung Electronics, world renowned for its exceptional technology and
innovative design, has become the inaugural advertiser to leverage the
unparalleled innovations of the Digital Diorama to launch a promotion campaign
for its new generation flagship smartphone Galaxy Note9.  

 

The Digital Diorama is strategically installed at the junction of MTR
Hong Kong Station and MTR Central Station. 
Its UHD screen offers passengers the absolute enjoyment of the
stunningly perfect photography taken with Galaxy Note9 in real
situation, be it on
a sunny, cloudy or rainy day, daytime or at night, indoor or outdoor scenes.

Through
the interactive experience enabled by the 55" Touch Panel installed right next
to the screen, passengers can also learn more about the various powerful
features and outstanding performances of Galaxy Note9, including "Scene
Optimizer", "HDR for low light", " Super Slow-mo",
"AR Emoji", "Live Message Emoji" and "S Pen
PENUP" among others.

 

Ms.
Paulona Cheung, Head of Marketing, IT and Mobile Communication Business
of Samsung
Electronics Hong Kong Co., Ltd. said: "Samsung is proud to be the first
brand to adopt the Digital Diorama to promote our flagship Galaxy Note9
smartphone at the MTR Hong Kong Station. We believe that Digital Diorama's
innovative features and super visual impact are in line with our brand image of
'Exceptional Technology and Innovative Design'. The broadcast of the many
unique features of Galaxy Note9, the real-time weather update, with the photos
taken by Samsung Galaxy Note9 and Feature Video on the 4K UHD screen, coupled
with the dynamic interactions through the Touch Panel, have tremendously
engaged passengers to experience Galaxy Note9's uniquely innovative features
and boundless creativity."

 

Ms. Shirley Chan, Managing Director of
JCDecaux Transport Hong Kong and Macau, said: "Digital Diorama is a brand
new digital format in MTR stations,
in addition to the dynamic content
features, Digital Diorama
with its built-in camera, together with the Touch
Panel's motion-sensor are capable to present an array of interactive experiences,
including "Photo &
Video Gallery", "e-Coupon", "Augmented Reality Game", "Voting" and "Photo
Sharing". W
e believe the
intelligent messaging
, instant
interactions
and technology will unleash
brands' creativity for a powerful connection and stunning visual effects to the
passengers.
The MTR Corporation and
JCDecaux Transport are extremely pleased that Samsung has launched an interactive promotion
campaign for Galaxy Note9 with our brand new Digital Diorama, which delivers
extraordinary publicity results for international brands and local advertisers,
at MTR Hong Kong Station. Digital Diorama not only highlights Samsung's
leadership position, the unique audio-visual effects created by its interactive
features also endeavors a refreshing and memorable experience to our
passengers' journey. "

 

*MTR refers to
Kwun Tong Line
, Tsuen Wan Line, Island Line, South Island Line,
Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line and Airport
Express.

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