Yoshinoya Indonesia and Rakuten Belanja Online exemplified Japanese business success and failure in Indonesia respectively.
Bahar discussed business opportunities and navigating challenges for doing business in Indonesia, from the standpoint of Japanese companies.
Clients who achieved success in the Indonesian market include Yoshinoya Indonesia – a Japanese-style quick service restaurant franchise – with 89 stores as of October 2018. The mis-step was Rakuten Belanja Online (RBO) as the Rakuten Japanese business model failed to match the Indonesian market demand, which is more driven through Customer-to-Customer or Business-to-Customer interactions.
Jeffrey Bahar’s presentation deck on “Seizing opportunities and navigating – how to learn from past success and failures of Japan-Indonesia business stories” can be found here: https://www.spireresearch.com/newsroom/events/spire-talks-about-business-opportunities-and-challenges-in-indonesia-at-nus-alumni-meet/