NEW YORK, US -�Media OutReach - 13 December 2021 - Just ahead of “engagement season,” the period between
According to a study conducted by De Beers Group and The Knots on “Engagement Expectations” in a post-COVID environment, 96% of respondents would like to have some involvement in the selection of their engagement ring.
De Beers Forevermark Engagement Rings
From Left to Right
Forevermark Setting Three-stone Ring
Forevermark Icon® Collection Classic Solitaire Ring
Forevermark Icon® Collection Solitaire Pavé Ring
While most pre-engaged women still want their partner to propose to them, they want the experience to be more personal and unique. Grand gestures and elaborate public displays were less appealing to respondents, with a solid majority saying the ideal way to pop the question would be one person proposing to the other (98%), planned ahead of time (66%), and in a private place (66%).
The pressure may be off when it comes to staging a grandiose ask, but nearly every woman surveyed (96%) said she wanted to have some involvement in the selection of her engagement ring
The Knot is the nation’s leading digital wedding resource offering a seamless, all-in-one planning experiencefrom finding inspiration and local vendors to creating and managing all guest experiences, wedding registries and more. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding planning website
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops a portfolio of offers, including its jewellery houses, De Beers Jewellers and De Beers Forevermark, and other pioneering solutions, such as diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group is committed to ‘
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