Twitter livestreams global concert “ASIA RISING FOREVER”

“Uniting mankind beyond borders, race, and religion through music”

 

• Twitter broadcasts live on @88rising account in partnership with 88rising
• Participating Kpop artists
  include KANGDANIEL, CLC, Hyukoh and Lim Kim
• Twitter has developed a
  special emoji for this occasion that automatically applies to the hashtags #88rising #AsiaRising #AsiaRisingforever #StayHomeWith88rising
• Donations raised through this live
  broadcast will be used to overcome racial discrimination against Asians

 

Photo description: ’88rising
Presents: ASIA
RISING FOREVER’ LIVE Notice Tweet

SEOUL, SOUTH KOREA – Media OutReach – 4 May 2020 – Twitter
will host a live broadcast titled ’88rising Presents: ASIA RISING FOREVER’
(hereinafter “Asia Rising Forever”) global concert. 88rising is a music label
that introduces and promotes Asian artists in the United States. The label is
home to a number of popular Asian musicians such as Rich Brian – who released a
collaboration with Chungha last year, increasing his popularity in Korea –
NIKI, and Keshi.

 

This commemorative broadcast will be
streamed live through 88rising’s official Twitter account (@88rising),
and will run for four hours starting from 10 a.m. on May 7, Korean time (May 6,
9 p.m. Eastern Time) in time for the Asian-Pacific American Heritage Month.
People can join the real-time conversations on the special event page (https://twitter.com/i/events/1256289526319706112).

 

During Asia Rising Forever, people on
Twitter will get to enjoy the performances of more than 20 teams of domestic
and foreign artists who are quickly gaining popularity in the United States.
From Korea, KANGDANIEL (@konnect_danielk),
CLC (@CUBECLC), Hyukoh (@hyukohh),
and Lim Kim (Yerim Kim) will participate. Beyond Korea, Asian musicians such as
NIKI (@nikizefanya), Keshi (@keshimusic)
and Rich Brian (@richbrian) will perform. Participating artists will
showcase a variety of content such as exclusive interviews, surprise games, and
intimate performances from their bedrooms through this Asia Rising Forever
livestream. Fans will still get to enjoy a highlight clip on Twitter after the
broadcast ends. There will also be a special Q&A with CLC (@CUBECLC).

 

During the live broadcast, donations will
also be raised to overcome racial discrimination against Asians around the
world due to COVID-19.

 

In addition, Twitter launched a special emoji on May 1 to celebrate ‘Asia
Rising Forever’. Tweeting with the hashtags #88rising, #AsiaRising, #AsiaRisingforever, #StayHomeWith88rising
automatically applies a special emoji in the shape of the 88rising event logo,
which will be available until July 26.

 

“Music
has the power to bring people together across borders, races and religions,”
said YeonJeong Kim, Head of Global Kpop
& K-content Partnerships at Twitter. “I hope this Twitter Live will bring the world together to gain momentum
to overcome COVID-19.“

 

Twitter continues to  collaborate
with Kpop artists to overcome COVID-19 with various activities including the #StayHome
and #SafeHands campaigns. Twitter also live-streamed a
full concert video of Kpop group “Golden Child” (@GoldenChild)
with hashtag #StaySafeWithGoldenChild in
March to encourage people to overcome “Corona-Blue” – the gloominess people may
be feeling due to COVID-19.

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