DUBLIN--(BUSINESS WIRE)--The "Vietnam Digital Gift Card (e-Gift Card) and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.

The gift card market in Vietnam has recorded a CAGR of 36.4% during 2015-2019. The e-gift card industry in Vietnam will continue to grow over the forecast period and is expected to record a CAGR of 32.2% during 2020-2024. e-gift card market in the country is estimated to reach US$ 277.2 million by 2024.

Socio-economic environment in Vietnam has been impacted by the Covid-19 outbreak. While the pandemic has negatively impacted growth across key industries, there has been a large-scale adoption of digital payment both by retail and business consumers. Supported by broader industry trends, and shift in consumer behaviour, overall gifting and gift card industry has witnessed fundamental changes. Consequently, sale of e-gift card or digital gift card has witnessed sharp increase in Q2 2020, according to the Global Gift Card Survey.

This report provides a detailed data centric analysis of digital gift cards (e-gift cards) and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Vietnam. It also provides top level market size and forecast of total spend on gift and gift cards.

Reasons to Buy

• In-depth understanding of overall gift card and digital (e-gift card) market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2015-2024) for gift cards and digital (e-gift card) in Vietnam.
• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your digital (e-gift card) strategy; assess market specific key trends and risks.
• Get insights into consumer attitude and behaviour in Vietnam: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
• Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales

Scope

Total Spend on Gifts in Vietnam

• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by Consumer Segment in Vietnam

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Vietnam

• By Retail Consumer
• By Retail Purchase Occasion
• Festivals & Special Celebration Days
• Milestone Celebration
• Self-Use
• Other
• By Corporate Consumer
• By Corporate Purchase Occasion
• Employee Incentive
• Sales Incentive
• Consumer Incentive
• By Company Size

Gift Card Spend by Consumer Behavior and Demographics in Vietnam

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by KPIs across Consumer Segments in Vietnam

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Spend by Product Categories in Vietnam

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector in Vietnam

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Vietnam

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

For more information about this report visit https://www.researchandmarkets.com/r/rkek2m

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