A time to reflect on the past and project into the future.
Having started in July 2009, VMA has evolved with technologies to keep up with the ever-changing digital space. In the beginning, activity at VMA mostly consisted of creating websites for businesses and enabling them to maximise the increase in their clients online spends. Currently, their agency offers a variety of digital marketing services from: Website Development, Branding, CRM Implementations, Social Media, SEO, Google Ads, Email Marketing, Web Hosting and more. “We are a full-service Digital Marketing Agency specialising in all online marketing needs including CRM Implementation and Integration. Our mission consists of creating lead-generating websites that get found in Google, drive more traffic to your site, convert more visitors into paying customers and ultimately increase your bottom line,” as John Bond, CEO, has sharply defined it.
The 10th anniversary milestone is a time for both older and recent staff to review the most remarkable and challenging moments in the history of VMA and also the perfect occasion for better outlining its identity in front of employees and clients.
The story behind VMA begins in the early 90s, when CEO and Founder John Bond started creating websites for himself, family and friends. After a 30-year career in print, his plant was closed down in late 2001 and he changed several operational and management positions until he commenced his own company in 2009.
“After a stint in media sales in early 2009, while talking to many business owners, they were all moving away from print advertising and increasing their online spend,” Bond recalls. “Mind you, this was a year or 2 into the GFC so this was a lightbulb moment for me, I knew that online is where it had to be when it comes to marketing and that was the start of VMA.”
“While we do offer more traditional marketing via our affiliation with several companies – we decided to remain focused 100% online. By doing so we were able to offer an effecting marketing strategy with lower costs than the more traditional media. While print, Radio and TV will remain effective for some – this media has been cost-restrictive for others but the online boom has forced many of the traditional media to drop their prices thus broadening the net for a greater audience,” recalls Bond. In spite of its print background, the founder of the young business saw the drift to online and decided to take full advantage of it.
As for the VMA logo, Bond explains: “The concept of our logo was the convergence of media and while it originally started with 3 rings – we settled on just 2 as it represented the simplicity of it.”
Out of the most recent accomplishments at VMA, Bond was achieving Zoho Consulting Partnership in 2018 and the staff expansion in 2017 & 2019.
While they had been using Zoho CRM since 2010, they saw a need for companies they dealt with to implement sales and marketing automation in a hassle-free manner. “We chose the award-winning web-based SaaS CRM Zoho for ourselves, known for its ability to attract, retain, and manage customers and for benefits in areas like contact management, sales management and purchase control. It only seemed logical to role this out for our clients to instigate their digital transformation,” Bond says.
In recent times, Candice Simpson, former Production Coordinator and Client Manager, moved in March 2019 into a full-time Digital Marketing role. Taking over from Candice was Nadia Chothia, who assumed the role as Production Coordinator and started managing al VMA projects. New additions of our team included Roberta Vieira as a Marketing Assistant, who is responsible for assisting with our clients’ project and helping to attain their marketing goals. VMA CEO John Bond believes that the new team is, like himself, fully passionate about creating a strong digital brand identity for clients, which he believes being the key driver of customer satisfaction. They are currently looking for 2 more staff and hope to have them in place by the end of this month.
Future plans for VMA include starting a new division – VMA Promotional Products –attracting new talent, and franchising or licencing their business model to assist others in owning and growing their business which in turn will grow theirs.
About Visual Marketing Australia
Visual Marketing Australia is a full-service Digital Marketing Agency offering a variety of marketing services, such as including CRM Implementation and Integration, Sales and Marketing Automation, and Inbound Marketing Solutions. We offer digital marketing services in an integrated manner and focus on multi-channel marketing like Social Media, SEO, and Google Ads. The Gold Coast digital marketing company takes pride in providing tools and solutions that are affordable, measurable, and extremely effective to any business regardless of its size.
A Gold Coast-based company celebrating its 10th anniversary this year, VMA has managed to create a worldwide client base and can be contacted on +61 1300 158 708. For more information please visit https://www.visualmarketing.com.au “Digital Marketing Made Simple” and follow our Social Media links: