� Shopable Posts
With social networks now integrating almost every aspect of a business�s online presence, it was expected for users to be provided at some moment the option of buying directly from social media platforms. Businesses have been waiting for years to eliminate the friction that appears when prospects need to move from social media posts to e-commerce websites in order to make a purchase, and now it is possible to create shoppable posts, enabling users to shop directly from posts with greater ease.
�Interactive Content
The focus of digital marketing in 2020 is expected to shift to interactive content, which includes polls, quizzes, augmented reality, virtual reality, shoppable posts, and 360-degree videos among others. Interactive content offers visitors an engaging experience that ensures a deeper immersion into the brand�s world and keeps prospects on the page for longer. Aside from being enjoyed more than any other type of content, interactive content is highly sharable and allows marketers to grow awareness of brands every time users share content.
� Personalisation
Generic ads are definitely out in the following decade, with personalisation being one of the most prominent marketing strategies for 2020. More and more businesses will be shifting from traditional means of advertising towards personalised marketing � meaning that organisations of all sizes will need to become able to provide the right product or service to the right person at the right time. Today�s consumers expect personalised products that are designed and manufactured as they want them to be, and these preferences can only be determined through refined measuring instruments and meaningful interactions.
� Smart Bidding in Google Ads
Smart bidding in Google Ads is expected to lead the digital marketing trends in 2020 as every marketer is obviously looking for ways to get better results for every dollar they invest in promoting a business. The improvements made possible by using machine learning will enable businesses to get maximum value out of every single conversion; bids will be better optimised and conversion actions will be easily taken at campaign level. It will even be possible to optimise bids across multiple campaigns using additional conversion actions and setting bids on auto-change when a sale stops.
� Voice search
This is not a new concept but voice search has definitely not reached its full potential yet. It is estimated that in 2020 half of all online searches will be made through voice search. Users familiar with Alexa and other smart speakers are already making many of their searches through voice apps, and businesses can simply not afford to ignore this trend. Actions that marketers need to take in order to use voice search to their advantage include optimising websites for voice searching and using long tail keywords such as �how to dress for a business meeting� instead of �business meeting outfit.�
� Lifecycle marketing
Smart marketers have been doing lifecycle marketing for ages, but the latest tools and techniques put a new light on this type of marketing and place it among the most important marketing strategies for 2020. Lifecycle marketing basically means that businesses should move their primary focus towards increasing awareness and boosting revenue from existing customers rather than concentrating all their efforts on obtaining new customer leads and prospects. Attracting new prospects is obviously important, but many businesses make the mistake of neglecting a client once they have made their first purchase � and the latest marketing tools are here to help change this deficiency.
The 2020s will definitely be an exciting decade and change the way marketing is done, in ways that are beneficial for both businesses and consumers.
About Visual Marketing Australia
Visual Marketing Australia is a full-service Digital Marketing Agency offering a variety of marketing services, including CRM Implementation and Integration, Sales and Marketing Automation, and Inbound Marketing Solutions. VMA offer digital marketing services in an integrated manner and focus on multi-channel marketing like Social Media, SEO, and Google Ads. The Gold Coast digital marketing company takes pride in providing tools and solutions that are affordable, measurable, and extremely effective to any business regardless of its size.
For over a decade, VMA stayed true to its commitment of providing impeccable customer service and transparent business processes. They encourage their clients to review material contracts and check management references with our previous and current customers. This way, our prospective customers can make a sound decision when establishing a long-term business relationship with us.
For more information on how Visual Marketing Australia can streamline your digital marketing strategy, visit via their website.
