India Yamaha Motor Pvt. Ltd. launched the all new Roadster Motard – Yamaha MT-09 in a bid to strengthen its superbike segment in the Indian market. The eagerly-anticipated launch took place today at the Auto Expo 2016 as bollywood heartthrob John Abraham unveiled the new model much to the excitement and delight of the onlookers. The MT-09 has been planned and developed as the flagship model of the MT series and is priced at INR 10,20,000/- (Ex showroom in Delhi). Yamaha’s latest motorcycle will be available at selected dealers across the country.
The all new Yamaha MT-09 mounts a newly developed 847cc, liquid-cooled, 4-stroke, in-line triple-cylinder, fuel-injected engine with ABS technology. Yamaha MT-09 is targeted towards the youth who are looking for excitement, power and style. Main features include 1) Strong yet light 2) Compact engine 3) Long suspension stroke for excellent road holding in all road conditions 4) Equipped with ABS technology 5) Fuel Efficiency (19 km/l). With minimalistic design frills this bike is aimed at providing an exciting riding experience accompanied with high performance and great economy. It aims to achieve an excellent balance of both high performance and fuel efficiency.
This model will be imported as a Completely Built Unit (CBU) by India Yamaha Motor (IYM).
Commenting on the launch of the MT-09,Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said“We are very excited to introduce the MT-09 to the Indian market after its successful run globally. This launch will reiterate our commitment to offer bikers in India the very best mix of Yamaha’s technological expertise coupled with style and performance. The MT-09 is essentially targeted at the youth who are looking for thrill in their daily rides with great fuel efficiency.”
“The new year has got off to a great start for us as we launch our latest product this year after the successful unveil of the Cygnus Ray-ZR yesterday. India is a very crucial market for us and it has been our constant endeavor to offer world class products to our customers here and these two additions bear testimony to our efforts” he added.
The year 2015 was a highly successful year for Yamaha as it witnessed a 5 percent growth rate despite a sluggish market. This can be attributed to the company’s innovative ongoing customer-centric activities and exciting product line up including Yamaha Saluto, Fascino and YZF-R3 which continue to strengthen their position with great sale numbers across the country. In the domestic market, the company sold 5.94 lakh units in 2015 and aims to sell 8 lakh units in 2016.