Parikshit Dar, Co-Founder and Director, BookMyShow said, “We believe this information to be highly democratic in nature, through which some interesting revelations have come to light. For instance, amongst the Most Liked Movies in 2015, none of the top 7 films are Hindi or English; but rather all regional features. Chhello Divas: A New Beginning (Gujarati), Papanasam (Tamil) and Katyar Kaljat Ghusali (Marathi) are top three rated movies by users. By listing these ratings, BookMyShow has been able to gauge ancillary details about the box-office collections that may not be public knowledge, yet are key to influence buying behaviour.”
“Every transacting user gets a notification on their smartphones a few minutes after they’ve watched the movie, asking them to rate the film. The ratings hence become a direct indicator of the film’s popularity, and further assist the consumers to make a more informed decision while transacting on BookMyShow. The objective is to enrich the user experience by smartly using technology, and enhance content discovery on the platform,” he added.
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