Exclusive Brazilian Active Wear Brand Launches Santa Monica Giveback Popup

Located at Pure Barre Santa Monica over the Memorial Weekend holiday, CheriBela Sports will donate 10% of proceeds to the American Brain Tumor Society.

Online PR News � 19-May-2015 – CheriBela Sports announced today that Pure Barre Santa Monica will be hosting its premier Popup Shop Saturday May 23rd through Tuesday May 26th. A Brazilian active wear brand, CheriBela Sports brings something new to the table all products are hand finished and made in Brazil sweatshop free with unique prints, such as the exclusive Rio Party Leggings. Utilizing high quality four way stretch fabric, each product is carefully designed for durability, comfort, and strength.

My partner and I wanted to launch a brand that would bring the culture and vibrant lifestyle of Brazil to the US while emphasizing the foundational principle of supporting causes that help education, health, and the arts. In honor of May which is National Brain Tumor Awareness Month, we invite everyone to come out to Pure Barre Santa Monica this weekend and check out our premier collection! Kristina Harutoonian, Co-Founder

Dedicated to donating 10% of proceeds to support health causes, CheriBela is partners with the American Brain Tumor Society in hopes of helping patients diagnosed with Stage IV Glioblastoma. My mother Cheri, passed away from a brain tumor in 2013, and we want to join in the fight to help find a cure. So much research and support is needed and we plan on doing our part to see change. We are a company with a mission, says Kristina, Co-Founder.

Some items that will be available include limited edition poliamide leggings, sports bras, tennis dresses and bamboo fibre tanks. For more information on CheriBela Sports, follow them on Instagram (#wearcheribela) and look out for their website coming soon, www.cheribela.com. Be the good. Clothe yourselves in love.

Pure Barre Santa Monica is located at 201 Wilshire Blvd #120, Santa Monica CA 90401 (310) 395-3927 santamonica@purebarre.com