For the release of their 21st Color of the Year Pantone enlisted TEALEAVES and five other companies to expand the Color of the Year program beyond the visual.
Online PR News – 13-December-2019 – Today, luxury tea blender, TEALEAVES and Pantone Color Institute proudly introduce the Pantone Color of the Year 2020 Tea Blend in PANTONE 19-4052 Classic Blue, in celebration of the rich symbolism associated with the color. In a new approach to the program, this collaboration introduces a multi-sensory and immersive connection to the color experience, bringing TEALEAVES experience in the art of blending to express Classic Blue through aroma and taste.
Imprinted in our psyches as a restful color, PANTONE 19-4052, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge, noted Leatrice Eiseman, Executive Director of the Pantone Color Institute. A reflective blue tone, Classic Blue fosters resilience.
The exclusive custom blend, created by the TEALEAVES Master Blenders, is an elegant and expansive melange of the highest grade botanicals featuring deep berry and subtle citrus notes. With its alluring blue liqueur, the tea evokes a strong sense of wellness and self-care, like foods rich in anthocyanins, acting as a form of protection for good health.
We have had the pleasure of being long-time partners of Pantone, says Lana Sutherland, TEALEAVES Co-Founder and CEO. Inspired by the elegant simplicity of this blue hue, we created a tranquil herbal blend which speaks to well-being and connection. The tea blend that we have created is the epitome of a palate expression of the Classic Blue; a boundless, dependable and optimistic blend. After countless hours spent blending, we are tremendously pleased with the result.
"The Pantone Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time, a color that reflects what individuals feel they need that color can hope to answer," says Laurie Pressman, Vice President of the Pantone Color Institute.
As we cross the threshold into a new era, Pantones sophisticated color forecasting suggests that we will be connecting to color in new, less conventional ways. In the midst of calls for greater transparency, openness and altruism, and as technology continues to race ahead of the human ability to process it all, we are gravitating to colors that are honest and offer the promise of protection. These ideals converge at the intersection of inclusivity and wellness. Through the year we will see more brands following in the footsteps of Pantone and TEALEAVES, seeking to inspire emotionality in their products, leveraging the Classic Blue.
The Pantone Color of the Year program is about connecting the power of color with the human experience, which TEALEAVES embodies in their approach to the art of blending, says Laurie Pressman, Vice-President of Pantone Color Institute. "Through this partnership, we are pleased to create a multisensory palate experience to bring the Pantone Color of the Year 2020 to life, allowing everyone the opportunity to engage in their own unique way.
Revel in PANTONE 19-4052 Classic Blue
The Pantone Color of the Year 2020 tea blend is available for purchase at www.tealeaves.com/products/pantone-color-of-the-year-2020.
Enter the world of the Pantone Color of the Year 2020. To learn more about the colorful collaboration, visit www.tealeaves.com/pages/pantone-color-of-the-year-2020 and delight in the inspired Pantone Color of the Year 2020 teaser film www.youtube.com/embed/TSCN_-gIbVg.
About Pantone Color of the Year