Zenit M camera demonstrated for the first time in China

SHANGHAI,
CHINA – Media OutReach – 11 July 2019 – Shvabe
holding (part of Rostec) and the Krasnogorsk plant named after S. A.  Zverev have presented the Zenit M camera and
Zenitar 0,95/50 lens for the first time at the Photo & Imaging Shanghai
2019 exhibition. Over the past year, these designs have become the key exhibits
at the largest international photography and optics technology exhibitions.

The
digital rangefinder camera Zenit M is a joint design of the Krasnogorsk plant named
after S. A. Zverev (KMZ, part of Shvabe) and the German premium-class camera
and optics manufacturer Leica Camera AG. Its ergonomic design is based on the
look of the legendary cameras.

The
camera is capable of conducting continuous shooting at a speed of three frames
per second, recording Full HD video at 25 frames per second and changing the
light sensitivity in the range from 100 to 6,400 ISO. As in the original Leica
M model, its focusing is done manually.

The
model comes with a new generation Zenitar 35 mm f/1.0 lens, which is designed
and manufactured in Russia. The lens creates a unique bokeh image with a soft
focus effect.

“The
exhibition in the largest city and financial center of China is a new platform
for our plant. I would like to point out, that we are not only showing the
products of our company, but also demonstrating the potential of modern Russian
photography technology to our Asian colleagues. We strive for continuous
development, demonstrating to the participants of global market that KMZ
cameras and lenses, well known abroad since Soviet times, are worthy successors
of their legendary ancestors”, pointed out the CEO of KMZ Vadim Kalyugin.

The
Zenitar 0.95 / 50 camera lens exhibited in Shanghai allows taking images with
natural color reproduction and high detail. Thanks to its ultra-high luminosity,
the f/0.95 allows to take high-quality images even in low light conditions.
This is also the first model in the KMZ lens line equipped with a Sony E-mount
for mirrorless cameras.

Also,
among the products on display are others lenses of the Zenitar and Helios line
with mounts for modern camera systems – Canon, Nikon, Sony and others.

The
Photo & Imaging Shanghai 2019 exhibition is held in Shanghai in July 10-13,
2019.

Rostec

Rostec is a Russian State
Corporation that was established in 2007 to facilitate the development,
production and export of high-tech industrial products designed for civilian
and military applications. The Corporation comprises over 700 organizations
that are currently part of eleven holding companies operating in the
military-industrial complex and three holding companies working in civilian
industry, as well as over 80 directly managed organizations. Rostec’s portfolio
includes well-known brands such as AVTOVAZ, KAMAZ, Concern Kalashnikov, Russian
Helicopters, UralVagonZavod, etc. Rostec companies are located in 60
constituent entities of the Russian Federation and supply products to the
markets of more than 100 countries. According to Rostec’s strategy, the main
objective of the Corporation is to ensure that Russia has a technological
advantage in highly competitive global markets. Rostec’s key objectives include
the introduction of a new techno-economic paradigm and digitalization of
Russian economy.